by Anthony Zarro | Sep 5, 2019
Best Buy Experiential Surprise & Delight Situation Airports are busy places during the holiday season, and technical issues with a new device don’t add any pleasure to the travel experience. Best Buy Geek Squad teamed with AMI to provide unexpected technical...
by Anthony Zarro | Sep 5, 2019
Mondelez Rental Car Sampling and Brand Immersion Situation Momentum was tasked by their client, Mondelez, to increase brand awareness and drive product trial for Trident, Stride, and Dentyne gum among millennials during the busy summer travel season. Tactics AMI...
by Anthony Zarro | Aug 21, 2019
Unilever – Simple Skin Care Product Sampling Situation Travel can be harsh on skin – causing it to be sensitive, although it isn’t always easy to see. Simple Skincare® wanted to show consumers how their skin can be sensitive to the challenges it faces...
by Anthony Zarro | Aug 21, 2019
Dunkin’ Donuts Brand Immersion Program Situation Dunkin’ Brands, which makes its home in New England, was seeking to create awareness and trial of its special blend coffee in a very competitive marketplace. Despite the fact that it is the “hometown” New England...
by Anthony Zarro | Aug 20, 2019
Zicam Seasonal Sampling Situation Zicam had four goals they wanted to accomplish with their sampling program: Positively promote Zicam Cold Remedy, with travelers in mind Grow trial and top of mind awareness of the brand Foster relationships with target consumers via...
