Overview

Sewell Automotive, a premier luxury auto dealership based in Dallas, Texas, sets the standard for developing innovative ways to distinguish their brand from the crowd. The Sewell Parking Sponsorship launched in 2014 at the Dallas Love Field Valet and continues to greet thousands of travelers each month.

The Experience

We developed high impact, non-traditional media assets aligned with meaningful customer activations to deliver an enhanced traveler experience. In partnership with airport operations, AMI integrated the Sewell brand with the very popular Valet Parking Program. Entitlements and inventory include:

• Branded drop off/pick up locations
• Valet Parking – Brought to you by Sewell
• Surprise and delight activations
• Special benefits for Sewell customers
• Vehicle displays
• Sewell branded attendant uniforms

Results

Sewell just began their 8^th year as the official sponsor of valet parking at Love Field and actively promotes the benefits of on-airport parking through their social media. This long-term strategic partnership has helped increase usage for the airport valet and continues to highlight the Sewell brand as a market leader. Sewell is driving consumers to their showrooms with strategically placed branding combined with creative surprise and delight elements. “The Sewell Sponsorship has been very effective for all parties and AMI has done an excellent job managing all aspects of the program and consistently delivers upon commitments that were made to the airport and this important client.” Ross McKillip – Dallas Love Field