by Jeff Eischen | Nov 1, 2011 | Case Studies
Product Sampling & Test Tasting Pringles set out to promote their “Grab & Go” cans. AMI created an engaging program that mirrored Pringles’ “fun brand” image. With a Flavor Station at Charlotte Douglas International Airport run by Brand Ambassadors, AMI...
by Jeff Eischen | Jul 1, 2011 | Case Studies
Blue Cross Blue Shield approached AMI for concepts to assist in fulfilling their mission to enhance the health of the people in the communities it serves, along with driving Brand Affinity. Looking for new ways to enhance consumer health, help consumers get answers to...
by Jeff Eischen | Feb 1, 2011 | Case Studies
Theraflu set out to make a positive and lasting impression on airport passengers, and gave AMI a list of their target markets. AMI created a list of key airports close to those markets and obtained flight schedules from Boston Logan. Each flight to Theraflu’s target...
by Jeff Eischen | Jan 1, 2010 | Case Studies
Prior to the introduction of products such as Chrome and Google Docs, Google tended to avoid traditional advertising methods. However, in entering more competitive markets (such as web browsers), Google sought to create market awareness in non-traditional ways. AMI...
by Jeff Eischen | Dec 1, 2009 | Case Studies
Seasonal Product Sampling Program Airborne’s primary focus was to drive trial usages of their herbal cold-fighting supplement with a receptive audience during the winter months – the company’s most critical sales season, to its largest audience demographic – the...
