Seasonal Product Sampling Program
Airborne’s primary focus was to drive trial usages of their herbal cold-fighting supplement with a receptive audience during the winter months – the company’s most critical sales season, to its largest audience demographic – the traveling public. Airborne was looking for a distinctive sampling promotion and a way to showcase its product. The airport environment was a logical venue to achieve these business goals. Airborne understood the best way to put their product into the hands of their target consumer and looked to AMI’s multi-market sampling program to gain brand loyalty.