Dunkin' Goes Big at Boston Logan

Enticing travelers to with giant oversized Iced Coffees is the latest innovative marketing program from Dunkin' Brands at Boston Logan Airport. Two exterior cement columns along the main roadways in Boston are now wrapped with 10 foot tall Dunkin' Coffee Cups and Iced Coffees, encouraging commuters to beat the heat with a signature Dunkin' treat. The New England favorite has partnered with AMI for the past 4 years to execute experiential marketing programs inside and around Massport. In addition to dynamic branding, Dunkin' also integrates quarterly sampling programs to enhance the air travel experience for the millions of people moving through Logan each year.